The Complete Talent Management System
@imalexgunnar · OVO Talent
And how you can build the same thing — starting with $0, zero experience, and zero connections.
Build Your Foundation
Find Your Creators
Sign & Onboard
Land Brand Deals
Execute & Compound
Scale to Six Figures
I'm giving you the entire system. For free. Right now.
"Most people skip this. That's why most people fail."
Fitness · Beauty · Gaming · Tech · Food · Finance
I started with fitness because Colby was my first creator.
Passion = you outwork generalists. You'll know the creators, the brands, and the trends better than anyone.
☐ Instagram bio → "Talent Manager"
☐ LinkedIn → "Founder, [Your Agency]"
☐ Portfolio deck (even with zero clients)
☐ Professional email domain
☐ Media kit template (Canva)
☐ Contract template (lawyer-reviewed)
People Google you before they respond to your DM.
Make sure they find a professional.
20%
of every deal value
20% under $5K
15% over $10K
$500-2K/mo
per creator
The Gymshark deal for Colby? Yearly six figures. 20% recurring.
"I will find and close brand deals for your content, taking 20% of each deal. Zero upfront cost."
That's what I said to Colby. He said yes. The Gymshark deal followed.
$0 to start. No product. No inventory. Just relationships and emails.
"200 million creators. ~10,000 managers. 20,000:1 ratio."
Easy to sign, small deals. Good for practice.
Sweet spot. They NEED you. $500-5K per deal. Most are unmanaged.
Real money. $5-25K per deal. Sign after you have 2-3 micros.
Premium. $25-100K+ per deal. Need a track record first.
Colby had ~50K followers when we started.
1. Engagement rate — likes ÷ followers. 3%+ good, 5%+ great
2. Consistency — posting 3+ times per week?
3. Brand fit — would Nike want this creator?
4. Growth — gaining followers or plateauing?
5. Current management — check bio for "mgmt" email → move on
6. Red flags — bought followers? Controversial? Inactive?
1. PERSONALIZED HOOK
"Hey [name], your [specific video] was crazy — the [detail] had me hooked."
2. CREDIBILITY DROP
"I run OVO Talent — we work with brands like Gymshark and Celsius."
3. VALUE-FIRST OFFER
"I have 3 brand contacts in [niche] looking for creators right now."
4. SOFT CLOSE
"Open to a 15-min chat? Zero pressure."
8 DM script variations in the program
3 creators on your roster. 30 days. From scratch.
Repeat monthly. 90 days = a real agency.
"Don't sell management. Sell a deal."
Instead of saying:
"I'd love to manage your brand deals"
Say:
"I have a contact at Nike looking for fitness creators.
Can I pitch you to them?"
You're not asking to be hired. You're offering them money.
"What got you into creating?" "What's your dream brand deal?" Just listen.
"What's holding you back from brand deals?" Let them tell you the problem you're about to solve.
"Here's my 30-day plan: build your media kit, pitch 10 brands, get you on 2-3 calls."
"Want me to start this week?"
No hard sell. They ask YOU.
Day 1 — Welcome call. Get all social logins + analytics. Set expectations.
Day 2-3 — Full content audit. Top 10 posts. Unique value proposition.
Day 4-5 — Build their media kit. Stats, demographics, rate card.
Day 6-7 — 10 target brands identified. 3 pitches sent.
"This person works harder for me than anyone I've ever hired."
That feeling = retention forever.
Commission: 15-20% · Payment: 14 days · Duration: 6-12 months
Sunset clause: earn 3-6 months AFTER they leave
Exclusivity by category · 30-day termination notice
Full lawyer-reviewed template in the program
"One email. Three lines. $40,000 Gymshark deal."
40% — Paid Ads
25% — Influencer Marketing ← YOU'RE HERE
20% — Events & PR
15% — Content Production
$1M budget × 25% = $250K ÷ 12 = ~$20K/month for your creators
They HAVE the money. They're looking to spend it.
Find the Marketing Manager or Partnerships Manager on LinkedIn.
This closed the $40K Gymshark deal
Subject: [Creator Name] + one metric
Body: One sentence about audience overlap
Close: Link to media kit
Three lines. $40,000.
12 email templates + the actual Gymshark email in the program
Followers × Engagement × Niche Multiplier
100K × 4% × 1.5x (fitness) = $6,000 per post
Finance: 2.0x · Tech: 1.8x · Fitness: 1.5x · Beauty: 1.2x · Comedy: 0.8x
One-off: 1x · 3-pack: 2.5x · Monthly: 3x · Ambassador: 10-15x
Rate · Usage rights · Exclusivity · Deliverables · Revisions · Timeline · Content ownership · Whitelisting · Approval process · Payment terms · Kill fee · Performance bonuses · Cross-platform rights · Affiliate commission
Brand says "too expensive"?
Don't lower the rate. Remove usage rights.
Price stays. Scope changes.
"85% of revenue comes from repeat brands."
Day 1-3 Brief → review with creator
Day 4-7 Ideation + concept approval
Day 8-14 Creator films content
Day 15-17 Brand review + revisions
Day 21 CONTENT GOES LIVE 🚀
Day 28 Performance report
Day 65 Payment received (Net 30)
65 days from brief to payment. Run multiple = consistent income.
views on one campaign
That one number opened 10+ brand doors.
After 3 case studies, deals come to YOU.
That's the inflection point.
"This is multiplication, not motivation."
Month 3: 3 × 1 × $3K × 20% = $1,800/mo
Month 6: 5 × 2 × $5K × 20% = $10,000/mo
Month 10: 8 × 2 × $5K × 20% = $16,000/mo
Year 2: 15 × 2 × $8K × 20% = $48,000/mo
Plus sunset clauses that compound forever.
☐ Credibility stack
☐ 50 creators researched
☐ 30 DMs sent
☐ First creator signed
☐ 3 creators signed
☐ Media kits built
☐ 20 brand pitches
☐ First brand meeting
☐ First deal CLOSED
☐ First commission
☐ 5+ active convos
☐ VA hired
90 days. $0 startup. Just relationships and emails.
(I made 7 of these)
1. Signing creators you don't believe in
2. Undercharging because you're "new"
3. No sunset clause — $120K lesson
4. Pitching without a media kit
5. Ghosting creators between deals
6. Too many niches at once
7. Not tracking your pipeline
8. Comparing to established agencies
9. Waiting until you're "ready"
10. Quitting after 10 no's
The actual Gymshark pitch email ($40K deal)
8 DM script variations (word-for-word)
12 brand pitch templates (40%+ open rate)
Negotiation cheat sheet (14 variables)
Rate card calculator + deal tracker
Lawyer-reviewed contract template
49-lesson video course
Weekly LIVE coaching calls
Private community
Certified Talent Director™ credential
and I'll DM you the brand pitch email template
@imalexgunnar
Organic leads close at 14.6%. You're already warmer than 99%.